What languages are spoken on the Internet?

By Mariola

Posted on September 18, 2018


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According to the latest edition of the Ethnologue published by SIL International institute, there are over 7 000 languages in the world. How about on the Internet? Definitely less, although the situation is much more complicated than we could deduct from our experience as web surfers. Still, to know which languages are used on the Internet and which of them are most popular is to be able to make the most of the communicative potential of the Internet, and maybe even discover some unexpected curiosities in the Internet linguistics.

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How to Manage your Social Media in Multiple Languages?

By David St-Laurent

Posted on September 11, 2018


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According to a study published by Adweek, 88% of companies use social media to promote their brand, but the vast majority of them do so in only one language. While most of the content on the Internet is in English, most users are not English-speaking and, as a general rule, they prefer to view pages in their own language. In the meantime, the use of the Internet in none English-speaking countries is increasing dramatically and if you do not speak to your customers in their native tongue, your business could miss very important and lucrative potential markets.

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How does localisation affect marketing communication?

By Mariola

Posted on August 30, 2018


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If you’re planning to enter foreign markets with your products and services, a separate marketing strategy will be required, depending on the language and country. If you want it to be effective, not only should you ensure high quality translation of your content but also its localisation, which means adjusting it to the cultural expectations of recipients. In today’s post, we will focus on those elements of localisation that have a significant impact on the quality and effectiveness of your brand communication.

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The best platforms to create a Multilanguage website – PART II

By David St-Laurent

Posted on July 25, 2018


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As we red in the first part of this article last week, website builders are the perfect solution for individuals and small businesses who wish to create a trendy website without necessarily hiring a programmer which is an option that can result in exorbitant costs over the long term. So, the challenge always consists in finding the best available platform that will meet your needs as an entrepreneur. This review found numerous options ... but how do you know which one is the best solution for your business? Let's try to find out by reviewing the pros and cons of the most popular alternatives.

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The best platforms to create a Multilanguage website – PART I

By David St-Laurent

Posted on July 16, 2018


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Quite frankly, I'm not what can be called a "real" website programmer ... I might have a background in marketing, but it's mostly out of professional necessity that I started to devote myself to this activity for the good of my clients. Since I became self-employed, I have mainly focused my efforts on the strategic aspect of the companies I took under my wing, and very often, this involves an in-depth redesign of their virtual showcase before anything else can be done properly. Brand image improvement some will say, but I prefer to call it synergy and visual continuity between all communication platforms.

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